Lucid Campaign
Problem
Lucid faced a challenge with a cluttered and unclear brand identity, making it difficult for consumers to immediately grasp the brand's values, unique features, and position in the competitive electric vehicle market.
Result
LUCID - "Perfection Made Simple." The out of house campaign for Lucid aims to clarify the brand’s identity, showcasing its simplicity and purpose. Using powerful visuals and concise messaging, it highlights Lucid’s streamlined design, high-performance features, and eco-friendly elements, emphasizing sustainability and luxury. The campaign reinforces Lucid’s values of trust, modernity, and strength, presenting it as the clear, straightforward choice in electric vehicles.
